SAMPLE SALE

Your dream dress is waiting — but not for long! Our exclusive in-studio sample sale is your chance to take home a one-of-a-kind FairyGothMother gown before it disappears forever. With up to 70% off discontinued styles, it’s the perfect moment to say “yes” to the dress. Appointments are essential, and new gowns are added regularly, so check back often and don’t miss your moment!

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    Lilian West: 66188PS

    WAS £1495
    NOW £950
    SIZE 22

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    Lilian West: 66136

    WAS £1480

    NOW £950

    SIZE 14

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    Lilian West: 66184PS

    WAS £1650

    NOW £995

    SIZE 20

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    Lilian West: 66213

    WAS £1420

    NOW £946
    SIZE 16

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    Lilian West: 66187

    WAS £1895

    NOW £1100

    SIZE 12

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    Lilian West: 66226

    WAS £1195

    NOW £796

    SIZE 12

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    Lillian West: 66222

    WAS £1495

    NOW £950
    SIZE 12

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    Lillian West: 66188

    WAS £1495

    NOW £950
    SIZE 14

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    Oksana Mukha: Amal

    WAS £1295

    NOW £795
    SIZE 14

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    Oksana Mukha: Harlow

    WAS £795

    NOW £575
    SIZE 14

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    Oksana Mukha: Harlow

    WAS £895

    NOW £595
    SIZE 16

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    Oksana Mukha: Carmine

    WAS £895

    NOW £595
    SIZE 16

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    Oksana Mukha: Duchess (Black)

    WAS £695

    NOW £395
    SIZE 12

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    Oksana Mukha: Selena

    WAS £1100

    NOW £895
    SIZE 16

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    Oksana Mukha: Cherry

    WAS £695

    NOW £395
    SIZE 12

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    Oksana Mukha: Marisa

    WAS £1200

    NOW £795
    SIZE 14

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    Helen Fontaine: 4119

    WAS £1200

    NOW £595
    SIZE 14

  • img link The Cara Boho wedding dress in ivory embroidered lace with delicate sequin.

    Helen Fontaine: Cara

    WAS £1200

    NOW £595
    SIZE 14 & 18

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    Freda Bennet: Adelaide

    WAS £1450

    NOW £995
    SIZE 18

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    Freda Bennet: Adelaide

    WAS £1495

    NOW £995
    SIZE 20

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    Freda Bennet: Roseville

    WAS £1395

    NOW £995
    SIZE 14

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    Freda Bennet: Nella

    WAS £1395

    NOW £995
    SIZE 12

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    Freda Bennet: Ava

    WAS £1175

    NOW £495
    SIZE 16

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    Lois Wild: Saskia

    WAS £2175

    NOW £995
    SIZE 10

  • img link Image of Lois Wild Zinnia tea length wedding gown in super soft tulle with delicate lace appliqué

    Lois Wild: Zinnia

    WAS £1435

    NOW £595
    SIZE 16

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    Lois Wild: Lydia

    WAS £1095

    NOW £495
    SIZE 14

  • img link Soft tulle is layered over sparkle Chantilly lace wedding gown

    Kelsey Rose: Isabel

    WAS £595

    NOW £399
    SIZE 14

  • img link Ivory chiffon Empire line Dress with lace trim details at neckline & waist

    Kelsey Rose: Skye

    WAS £545

    NOW £379
    SIZE 12

  • img link Amelie Boho wedding dress Prettiest of the season?

    Kelsey Rose: Amelie

    WAS £695

    NOW £456
    SIZE 14

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    Kelsey Rose: Cara

    WAS £795

    NOW £535
    SIZE 16

  • img link The Arizona wedding dress by Kelsey Rose

    Kelsey Rose: Arizona

    WAS £625

    NOW £410
    SIZE 14, 16, 18 & 20

  • img link The Dakota wedding dress by Kelsey Rose

    Kelsey Rose: Dakota

    WAS £695

    NOW £456
    SIZE 14

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    Kelsey Rose: Sicily

    WAS £795

    NOW £533
    SIZE 12 & 18

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    Kelsey Rose: Sicily

    WAS £795

    NOW £533
    SIZE 12 & 18

SAMPLE SALE FAQ

  • What is a sample dress?

    A sample wedding dress is a gown that has been used in-store for brides to try on.This means that the dress has been tried on by brides, but has not been altered in any way.

  • Why are they on sale?

    Wedding dresses are placed on sale
    for two reasons

    1. The dress style has been
      discontinued by the designer and
      is no longer available to order
    2. We need to make space in-store
      for new wedding dress collections

  • Why would I buy a sample dress?

    They are great for the budget conscious bride who wants a beautiful designer gown at a reduced cost. It makes sense to go for a sample gown if your wedding is within the next 4 months as this usually means that there is not enough time to get a new wedding gown ordered in.

  • How does payment work for a sample dress?

    Sample dresses are paid for upfront
    and in full. They are non-refundable. Your dress can be taken home with you on the day of purchase.

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Good to Know Before You Visit For Sample Gowns:

  • Sample sale prices are 25% to 70% off our original selling prices.
  • Most dresses are one-of-a-kind — once they’re gone, they’re gone!
  • Sizing can vary: bridal sizes often run 1–2 sizes smaller than High Street sizing. If you usually wear a size 14, you may need a 16 or 18 in bridalwear. The best way to find your fit is to book an appointment and try the gowns on.
  • A skilled seamstress can usually alter a dress down by up to two sizes, or up by one size.
  • If you’re coming in to see a specific dress, let us know when booking so we can check its availability ahead of your visit.

BOOK AN APPOINTMENT